New
Product Line Demonstrates Commitment to Expand Presence in Region in 2011Dubai, UAE, Apr. 4th, 2011 -
This year LG announced its plans to become
a major player in global energy solutions market by introducing the 3rd
version of existing tropical Multi V III, and the newly released VRF Air
Handling Unit (AHU) within the Middle East and Africa (MEA) markets. The
Multi V III boasts a 4.6 coefficient of performance (COP) for heating and
4.3 for cooling, as well as a bigger capacity per unit with an extended
piping length of 1,000m. In addition, LG's HSS Inverter Compressor greatly
enhance efficiency on the Multi V III, reducing energy use by up to 11
percent compared with previous models.
LG's VRF Air Handling Unit (AHU), integrated control system lets users
manage air conditioning for an entire building. The AHU provides
outstanding heating, cooling and outdoor fresh air conditioning while
saving energy. These AHU's can be used for 100% fresh air application or
re-circulating air application. Based around these advanced solutions, LG
plans to aggressively expand its market share in MEA commercial air
conditioning this year.
With the establishment of a full line-up of air conditioning systems, LG
is planning to evolve into a total solution provider for the MEA market.
Through heavy investment, LG has built up its technical capabilities, by
constructing a custom-built AC Academy at Jebel Ali which has been LEED
Silver certified ,where LG is customizing products to the needs of MEA
consumers. LG Electronics also aims to further heighten the reliability of
LG's products, ensuring they are equipped to work in all weather
conditions.
Moving beyond its traditional role as a leader in air conditioning, LG is
making a foray into the energy business, with solutions including LED
lighting and solar power. LG plans to invest US $500 million as it ramps
up its workforce and R&D, with a further aim of hitting US $10 billion in
global sales by 2013. "We've developed a range of products and solutions
that meet the ever more pressing demands of consumers, while also
containing costs and reducing energy consumption," said Mr. H.S. Paik,
President of LG Electronics Gulf FZE.
We're confident that we have every energy solution covered, whatever the
business. We already have references with the Multi V, including Al Gurm
in Abu Dhabi, Dubai Arabian Horse stud in Dubai, American Academy School
in Abu Dhabi and many more. This proves the awareness and acceptance level
of this technology which is popular across the MEA."
Providing technical insight, Senior Manager, Commercial Air Conditioners,
Mr. Dharmesh Sawant added "With the increased emphasis on local green
building codes like Estidama in Abu-Dhabi and Q-SAS in Qatar, tropical
Multi V III and VRF AHU solution will help the local authorities to meet
its objective. LG supports the stakeholders across the value chain. We
have a dedicated team to support the consultants and developers in the
concept, design stage, as well as a dedicated team for contractors in the
post-tender stage and a dedicated team for facilities management
companies. Also the local AC Academy provides training and certifies all
contractors to reduce operational headaches due to improper installation.
We are confident that this technology will reduce the burden on the power
grid which is currently running on peak."
About LG Electronics, Inc.
LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology
innovator in consumer electronics, mobile communications and home
appliances, employing more than 93,000 people working in over 120
operations around the world. With 2010 global sales of 55.8 trillion
Korean won (USD 48.2 billion), LG comprises four business units - Home
Entertainment, Mobile Communications, Home Appliance, and Air Conditioning
& Energy Solutions. LG is one of the world's leading producers of flat
panel TVs, mobile devices, air conditioners, washing machines, and
refrigerators. LG has signed a long-term agreement to become both a Global
Partner and a Technology Partner of Formula 1™. As part of this top-level
association, LG acquires exclusive designations and marketing rights as
the official consumer electronics, mobile phone and data processor of this
global sporting event. For more information, please visit www.lg.com.
About LG Electronics Air Conditioning and Energy Solution Company
The LG Electronics Air Conditioning and Energy Solution Company is a
complete heating, ventilation and air conditioning (HVAC), and energy
solution company providing Residential Air Conditioning (RAC), Commercial
Air Conditioning (CAC), Solar Energy and Lighting around the world.
Bringing technology leadership from the worldwide HVAC market and
incorporating technologies from throughout LG, LG AE is increasingly
expanding into specialized B2B solutions as an integrated energy solutions
company. Through its innovative technology, heavy investments in R&D and
effective marketing strategies, LG AE has broken its own sales records
every year since 2000.