According to GFK, a global market research group, LG currently holds the
lead position in major countries across the MEA with a market share of
approximately 30%, giving it the largest monthly market share in MEA. The
company is looking to further consolidate its position by securing a
larger chunk of mid- to high-income consumers, who typically place a
premium on technology.
With the very latest air conditioning technology offering even and
powerful cooling, LG is targeting the GCC markets with the aim of securing
the sale of 15,000 units with a product that is dynamic, powerful and
efficient.
The Titan can blast out cool air over a distance of up to 10 meters, the
longest range of any air conditioner on the market today. The Jet Cool
function and the 4-way Swing system enable the unit to blow cool air in
practically any direction at maximum speed, making rooms cooler in the
shortest possible time. Additionally, a special Multi-stage Tropical
Compressor combines a highly efficient motor, minimized oil circulation
and a specially designed resonator and cylinders to ensure powerful
cooling even in extreme weather conditions.
To ensure the Titan provides customers with the most comfortable and
refreshing environment, LG has added unique health features. LG's Air
Purifying system is equipped with special filters that eliminate germs,
capture harmful airborne viruses, and remove unpleasant odors. In
particular, the plasma filter, which eliminates germs by burning
microscopic dust particles through its patented electric field, represents
the latest in LG's innovation.
LG Electronics (LG) is set to release the Titan, a premium residential air
conditioning model, in the Middle East and Africa (MEA). This updated
version of an already successful, high-tech LG air conditioner will
deliver powerful cooling made to withstand the region's often punishing
weather conditions.
The Titan is also built to last, an essential requirement in what can be
an extremely hot region. The Multi-stage Tropical Compressor is designed
to function, unhindered, for 24 hours a day, despite possible sandstorms
and temperatures as high as 60°C. The Inbuilt Automatic Voltage Switcher
helps the unit respond to unstable power supplies, while the Anti
Corrosion Gold Fin coating makes the unit's heat exchanger more resistant
to corrosion.
"The Middle East and Africa market is expected to be a huge market for the
air conditioning industry, with demand for high-end models quickly
rising," said Mr. H. S. Paik, President of LG Electronics Gulf FZE. "To
make sure we stay the unquestioned leader of the AC market in this region,
we're going to keep raising the bar for air conditioners that keep
customers perfectly comfortable and cool, whatever the temperature
outside."
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